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Post by natjohnson90 on Sept 29, 2013 18:20:48 GMT -6
Craig Romanok says, "The first step in getting the brand team aligned with the brand strategy or brand new idea is to make sure that they understand and really embrace what that brand stands for from a purpose perspective." I agree with with Mr. Craig because if the employees really don't understand your brand identity, they might not make good decisions etc.
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Post by sbardwell on Oct 1, 2013 11:19:19 GMT -6
INSTANT MBA: Your Team Needs To 'Embrace What The Brand Stands For'
I agree a company needs to hire for and encourage passion and enthusiasm for their brand and ideas. On the flip side, however, a company needs to know their position, their ideas, and have a clear vision as to what they stand for. Employees must trust their company and its leadership. If an employee does not know what to stand for or what to be enthusiastic about they will flounder. Leadership must convey a clear vision and mission, promote confidence, and ethical practices. An ethical company who knows why they are enthusiastic and what they stand for will produce employees who do the same.
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Post by dipanjali1 on Oct 1, 2013 12:48:53 GMT -6
INSTANT MBA: Your Team Needs To 'Embrace What The Brand Stands For'
I totally agree with the article. It is indeed very important to have emotional connection to the brand that you are working on or marketing to the customers. If you yourself aren't comfortable with the brand, there is no way that you can convince other people to use it. In this regard, all the team members need to embrace the brand and have clear understanding as to what the brand is all about and why is it unique or better than others.Once you embrace your brand, you develop some sort of positive connectivity to it which is in fact very important to have in business scenario.
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Post by leetaranto on Oct 3, 2013 10:40:04 GMT -6
INSTANT MBA: Your Team Needs To 'Embrace What The Brand Stands For'
This article states that the team needs to know what the brand is and what it stands for and this is right. In order for the team to be successful the team members need to know what the brand is in order to communicate it right to customers. If the team members can not market or produce the right product in a way in which the brand stands for then the brand communication is not successful. This article could help one in the future to teach you team members and employees the benefits of knowing how to communicate the brand properly in order to increase awareness of the brand and maybe even profits from the brand.
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Post by banessau on Oct 3, 2013 11:51:11 GMT -6
Your Team Needs To ‘Embrace What the Brand Stands For’
This article couldn't be more true I work for a great company with a great brand that I believe in, and one day I hope to own their product. I am passionate about this brand and I am proud for the company I represent. I work for Acura which is a trusted brand. The logo, or symbol, of Acura is looks like an "A" but in reality it is a tool used for precision used for measuring. Each car model is made with precision to enhance the car to its full potential. I am an example of being proud of the brand I work and represent. I embrace it with passion. Everyone who works for a company and know what it means, should be able to represent it effortlessly. It is crucial for employers to find the right team members to represent and believe in the brand because everything from there will run smoothly. It does not make sense to have someone work for something they don't believe in; it will show in their work which could harm the company in a small way or a big way.
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Post by blaircavalier on Oct 3, 2013 14:09:58 GMT -6
INSTANT MBA: Your Team Needs To 'Embrace What The Brand Stands For'
I agree with the article that it is very important to know what the brand stands for. By knowing what is expected to keep the brand running successfully is step one. I think it is valuable to have employees understand what the brand stands for and just how the brand needs to be run. If employees are unsure of what is expected of them how can they understand what needs to be done. I think communication is key in this area. When employers communicate properly to their employees then everyone is on the same page. Everyone understands what needs to be done and what is expected of them. A meeting every other week would be a good idea to see how employees are keeping up with what is expected. This will in the end help the employees to stay motivated so that they have results when these meetings come about.
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Post by danielleolivier on Oct 7, 2013 16:30:59 GMT -6
The article says, "People tend to work harder when they are mentally invested in what they're doing." This is so true, it is so important to get employees and team members excited about what they're working on. If an employee really cares about the final outcome and is excited about seeing the final outcome be successful, they will work harder and not cut any corners so that the ultimate goal can be reached. Managers must always be sure to keep their team excited about what they're working on to keep them interested in progress and motivated to keep going.
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Post by brittanyfury on Oct 8, 2013 9:16:37 GMT -6
INSTANT MBA: Your Team Needs To 'Embrace What The Brand Stands For'
Getting your team on board with the brand is imperative. Employees should be well educated on what the purpose of the brand is, the brand strategy, why the brand was established and why the brand is being marketed to consumers. Once the employees fully embrace the brand, they can then become passionate about the brand and understand the brand from a purpose perspective. Managers should ensure there is no confusion on the employees part to become a successful brand.
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Post by darrell2009 on Oct 8, 2013 15:08:38 GMT -6
INSTANT MBA: Your Team Needs To 'Embrace What The Brand Stands For' In today's society brand name or product name can play a very important part of whether or not your business succeed or fail. Can your employees to believe and your brand is very important resin is that they would than get the closes friend and family involve with your business beginning a large chain which can help take your business off in the right direction. With your customer and employees believing and enjoying what they do
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Post by christiebrown on Oct 11, 2013 10:00:11 GMT -6
It is really important for a team to understand the goal for the brand of your business. I think that a good way to make sure that everyone is on the same page with what the brand stands for and what the overall goal of the company is would be to speak with employees about it as much as possible, and also encourage employees to discuss amongst each other what the brand means to them.
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Post by bneedham on Oct 15, 2013 15:38:39 GMT -6
Instant MBA: Your Team Needs To ‘Embrace What the Brand Stands For'
The article is true to some extent. I also believe that you have to recruit employees that have a basic interest in your brand before you try to convince them to believe in it. I don't think just getting people to understand what you want or what you are trying to do is going to make them immediately a brand ambassador. For example, a person may really believe that the best peanut butter and jelly sandwich has mustard on it and he may even get people to taste it and understand why he believes it to be true, but that is not necessarily enough to make someone else like it.
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Post by thomas129 on Oct 24, 2013 18:05:57 GMT -6
Link #29 Instant MBA Your team needs to ‘Embrace what the brand stands for’
This is a great concept to talk about. People who embrace what their brand stands
for, are more likely to be work harder for that brand. If people go to work for Apple
and don’t understand the purpose of that brand then they may not come up with
the next big thing. Apple wants to provide the consumer with the most up to date
technology at a reasonable price. People may disagree with how reasonable the
prices are but for new technology who can really put a price on it. So, people who
embrace the brand they will try to create that new technology for the consumer. If
they do embrace the brand and what it stands for then, apple would simple not exist
anymore. If they can not provide new technology there is no need for that company
or the brand anymore.
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Post by w0384905 on Oct 25, 2013 15:12:46 GMT -6
INSTANT MBA: Your Team Needs To 'Embrace What The Brand Stands For'
In this article it talks about your team embracing what the brand stands for. You have to teach and educate your staff on how you want your brand to look and stand. In today's market place a lot of brands are confusing and it's hard to understand exactly what they stand for and represent. By doing weekly or monthly meeting you can encourage your staff and set an example of how you want them to act and do business.
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Post by jessicareid on Nov 5, 2013 9:02:58 GMT -6
INSTANT MBA: Your Team Needs To 'Embrace What The Brand Stands For'
Mr. Craig Romanok is the managing director for Cline Davis Mann Princeton and advises today about inspiring your team. "It's the understanding of the belief, why that brand exists, why that brand was developed, and why that brand is being marketed to the individuals in the consumer segment. Once they understand the purpose, the passion for that brand will start to exist and come alive and then they can embrace that brand." He is saying here that in order for a team to be truly motivated by the project they must understand it, and that motivation to fulfill the brand's goals is what will ensure success. I like this, I always think employee motivation is an important success factor to consider. Employees are the heart and soul of an organization and aligning their goals and beliefs with the best interest of the company will always lead to the most optimal results.
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Post by ashleylevernharrison on Nov 9, 2013 19:04:09 GMT -6
INSTANT MBA: Your Team Needs To 'Embrace What The Brand Stands For'
I believe in order to fully invested in a brand you have to have been a part of the process. employees that are actually involved in developing the brand will be more vested in the brand and will want it to succeed. If a brand is just developed by upper management and given to the lower level employees to implement then these employees will not know exactly what the product or brand is about and will not really care how the brand does in the open market.
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