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Post by susiekaz on May 7, 2014 22:15:18 GMT -6
Well, in 2001, this speaker had the future completely predicted! He said the web would differentiate companies from others and he was totally right. Now in 2014 this idea still holds true and the e-commerce that he spoke about is now more advanced with mobile-commerce or even commerce+ which puts them all together as one. I also agreed with his view on companies and how they can either be on the bus or out of the bus. Companies either need to embrace the web or not even try to be a part of it.
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Post by Shondrea Lovette on May 7, 2014 22:24:44 GMT -6
In today world almost all companies are marketing or producing the same product and it very difficult to tell the product from another product. I believe that marketers have to find creative ways to market there product and to show why the product are different from other products because if not it will fall in the same category of sameness as any other product that is on the market.
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Post by kaitlyncampbell on May 8, 2014 13:56:39 GMT -6
The "sea of sameness" is a negative thing for businesses. I think there is too many companies that have similar products, similar services, similar everything. I believe that branching out of the "sea of sameness" can be a crucial thing for every company to have that competitive edge and be successful in their market. Too often businesses get too wrapped up in trying to follow the trends that they don't examine their strengths and thrive at what can make them different.
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Post by briandavis1 on May 8, 2014 14:04:22 GMT -6
The web world is very important when dealing with customers. He said with E-commerce you are either on the bus or off the bus.I definitely agree with these videos. The "sameness" trap that happens to businesses is something that can cause a business to go under.
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Post by halearnold on May 8, 2014 14:18:46 GMT -6
I little time consuming to discuss something simple. I see the trap of sameness as we are all taught to use a proven business model or method. Or why recreate the wheel? But the problem with following a successful model is looking to similar to the model you followed. It's ok to utilize the basics but find a way to stand apart.
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Post by shantel on May 8, 2014 20:53:14 GMT -6
I don't agree with the message of the video entirely. Moreover the three jobs that I've a had that worked in administration for all their procedures were different. Then again although I had the same position they were in different industries so I have to take that into account. Moreover, I do agree that companies are hire people with the same background and getting the same results.
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Post by asmith422 on May 8, 2014 21:17:38 GMT -6
This video was interesting. He talks about the sameness trap and that in today's businesses its hard not to fall into that trap. With so many businesses creating the same products they become so similar that it's hard to pick out what makes them different. It's important in todays business world to do things that make you stand out from the pack. Don't become similar to anyone else; always stay 10 steps ahead.
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Post by darnette on May 9, 2014 0:51:55 GMT -6
Long drawn out video. Point was made over and over again. Stand out from the rest. Despite if you feel that you've made drastic steps to better yourself or even a company CEO, there is always someone or some corporation steps ahead of you. Be memorable so people will remember and know why the company exists.
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Post by godwesso on May 9, 2014 13:17:52 GMT -6
Tom Peters: TRAPPED! How To Escape the Sameness Trap
This video just didn't make that much sense to me, some companies are same because it's the nature of competition. If there is a need in the market then no doubt companies will come up to build products or provide services to fulfill the need and realize the market's demands. To avoid sameness, then companies need to be innovative enough to create a niche that only they can provide.
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Post by jodiemalley on May 9, 2014 18:44:46 GMT -6
I agree that companies have products that are "copy cat" products. It seems that companies would prefer to differentiate their product in effort to stand out from other companies rather than copy them. In my opinion I don't need ten different tablets to choose from. They all do the same thing so why so many of the same products. Maybe if one stood out significantly from others it would make me choose that one. Maybe it's just me but I feel like there is no need for the sea of sameness.
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Post by csimo123 on May 9, 2014 18:58:19 GMT -6
Standing out from the pack and not be similar. Sameness is not remember ability, any compnay can to this you have to be different and stand out. One example is Web, I agree that the web is the place where you can be different. Especially e-commerce if it is easy and convenient to order. I have had experience with e-commerce this semester when we launched a new website.
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Post by gkboone on May 10, 2014 13:56:32 GMT -6
As a marketing major, I have learned the importance of standing out from competition. There is always going to be new products on the market, but how will the company you work for make them differently in order to stand out? I believe creating the ultimate customer service experience can help any company stand out from the crowd.
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Post by xingboma on May 11, 2014 0:06:11 GMT -6
The video makes a valid point. In order to achieve anything different, one must change the way they do business and explore the unknown. Corporations spend so much time and money in making similar products that mimic the products they produced recently in hopes to achieve better expectations. Instead of doing things the way it has always been done, why not devise new ways to achieve your goals.
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Post by patiencedaigle on May 11, 2014 16:42:27 GMT -6
It seems that when one company creates a great product and consumers respond to it, almost every other company in the industry creates that same product to compete. This is the sameness trap. There is a lack of creativity. Companies don't want to risk a great amount of money to create something different from the competition, because they are afraid consumers will not find interest in products that are not mainstream.
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Post by stephaniesmith on May 11, 2014 21:49:41 GMT -6
If he doesn't stop pointing at me, I'm going to send him an email expressing my feelings about his gesturing. He is basically saying that we are starting to offer the same products and services. We should find a niche in the market so we may cater to specialized needs. A big innovative company can't afford to specialize their products or services.
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