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Post by wwerner on May 1, 2014 9:54:45 GMT -6
Plain and simple companies need to be unique and find a niche in the market to be successful. Lets face it most products have been made there are only slight variations that companies can do to existing products to make them appear new to others.
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Post by Jessica Aucoin on May 1, 2014 16:04:43 GMT -6
With all the products and services available to us today, it is easy to mistake one thing for another. Some products and services are so similar; how, as a business, do we stand out to consumers. Too many companies have been caught up in the sea of sameness and have not been successful because of it. To escape the sea of sameness, a company must have a product or service with some unique characteristic that will keep people coming back to their brand. It’s not a new concept but it is an important one to remember.
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Post by codylejeune on May 1, 2014 22:00:01 GMT -6
I agree with this video, the "Sameness trap" is terrible for compies to do. It is when companies get lost in trying to mimic other companies and their successes to gain quick money. A company should never do that because even if they take a product from another company and tweak it a little bit to make it their own, they are wasting time they could be using in coming up with a better product.
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Post by racheleperes on May 2, 2014 12:17:57 GMT -6
Today, it seems that every company has the same products. Companies in today's day and age all want to have the product that is "in". Companies don't differentiate themselves among their competitors, but instead make themselves just like them. If companies took the time to differentiate themselves, customers may actually remember most of the products.
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Post by mwinner123 on May 2, 2014 16:33:29 GMT -6
Basically, in a much shorter term, companies have become very crowded with the same similar products, prices, and offers. Samsung has become very similar to Apple, or HTC, and people have simply begun buying the products they like because of the company, rather than the product itself. Sadly, there isn't many ways to escape this "sameness" trap, because you will always have competitors who copy your products, have similar pricing, etc. The best thing to do when running your business it to focus on quality, but also mainly focus on your customer service. When the customer has an easy understanding of what you have to offer and they feel as though you are interested in filling their needs, they will be much more willing to buy your product, even if it is similar to that of a competitor.
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Post by kourtneyb on May 5, 2014 10:00:29 GMT -6
In today's word sameness is inevitable, though difficult it is much still much easier to start a company today than it was 20 or 30 years ago. The ease of entrance into not only industries but countries has made it much harder to be unique. Companies are technically banned from being so great that people flock to them, monopolies are illegal however they are only a sign of the great quality that a company offers. Companies like Microsoft and AT&T have been criticized for their large share of the market. AT&T even being broken into different segments.
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Post by ashleysegalla on May 5, 2014 10:50:33 GMT -6
There are many strategies to get you out of the sameness trap. The web is a different way of people working together to get something done. Community is another way to get out of the sameness trap. Creating chat rooms can give people a way to communicate without being in the same room. These are good ideas to create positive change in the way your business runs.
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Post by brettstirling on May 5, 2014 20:15:27 GMT -6
This is a clear problem, especially in a company such as Apple. I, and several other people I know, have expressed how the iPhone just isn't wowing us anymore. This is true despite the company pushing a new product every year and a half or so. Some people are still loyal but I've reached a point whee I don;t recognize the new products or their features. Tom continues on to talk about how as expectations are driven up, so are the standards. It is a continuos struggle to remain out of the sameness trap. I realize now that this video is dated, badly, by referring to "this ecommerce". Even if the "web" was the solution to this problem at the time of this video, the problem has obviously begun to move beyond that standard. The sameness has caught up to many companies despite using the "web."
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Post by jsherman on May 5, 2014 21:11:10 GMT -6
Stop being routine! stop being predictable! If it is the same old same old, it will ultimately be predictable and people will loose interest. Don't be that person who everyone already knows what to expect. That applies in business as well. No person wants to support a company that we all know what they're next big thing will be. We want to always be guessing: keep us on our toes. This video was ok, I feel like it is so much more to discuss about it which means the video could take hours. He did good with his time he did have though. I'll mention it to others.
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Post by robertnicholson on May 6, 2014 11:43:49 GMT -6
It’s important to keep the insight that past success does not insure future success. With this in mind, we can remember to never feel too comfortable in what we are doing but to always feel the need to improve. After all, there are always places that we can improve on in our business. Doing this and always working to bring out the best in the company will provide success.
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Post by jimmykotter on May 6, 2014 22:37:33 GMT -6
this video is all about the phrase that goes, the more things change the more they stay the same. its crazy to think that the harder companies strive the more they become similar. i think it is a large part of human physic to need to be a close substitute rather than to try to cut your own innovative path. it can have its benefits. less risk because it wont completely tank but it may not be the most successful, just average.
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Post by jjohnson on May 7, 2014 7:40:04 GMT -6
It is always important to separate yourself from the others. You can’t expect the great success you want for your company if there isn’t anything that differentiates you from your competitors. This idea ties in with innovation and risk taking. I have heard many times over the years that some of the biggest risks have some of the biggest pay offs; my finance class has also taught me this. My take away from this video is don’t let yourself get into a habit of following the pack; figure out what will set you apart from the rest and do it.
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Post by nataliedodds on May 7, 2014 16:15:38 GMT -6
Although I have never heard of the term "sameness trap," the actual logic behind it is very familiar. As people, we like comfort and security. Often times, we just stick with the same routine, the same ideas, and even the same people just because it's easy. However, in order to be innovative and do what's best for the company and yourself, you have to create new ideas and products!
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Post by asanchez on May 7, 2014 21:10:56 GMT -6
I definitely agree that companies tend to do the same thing over and over again creating a "sameness" with their products. Creating something that is good isn't always good enough, you have to think outside of your realm of possibilities to develop new products that you never though possible. I think good example of this would be Apple and amazon. They are both innovative companies constantly thinking of new and challenging ways to outdo the things they did in the past.
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Post by brittanycompton on May 7, 2014 21:13:10 GMT -6
I feel like this video. This sameness is so right because I feel like you see a shop or company open up and then soon after you see 10 more pop up. I think with companies having this sameness is hard for consumers with products because when so many things look the same, how do you choose. The retail company that he talks about, he is so right. You go into these places they all look like they contain the same products. I can relate to this video because of a recent book that I read about how to fascinate others and be different and stand out to let consumers keep coming back for more.
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