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Post by robertnicholson on Jul 29, 2013 12:04:57 GMT -6
I have never know anyone or done this myself. Making hype about something that’s not really there is a talent. It’s definitely a skill that I don’t have. Normally I’m only good at selling something that’s real something I believe it. But I guess that’s more in the area of the product sells itself.
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Post by Tracye Yochim on Jul 29, 2013 13:19:27 GMT -6
INSTANT MBA: Know How To Make Your Company Appear More Successful Than It Is
"The meek never inherit the earth. It's the big mouth that takes the earth." or The squeaky wheel gets the oil, however you want to look at it. I know this is how it often works in business, but I just have a problem agreeing with it. She doesn't say that she believes her company truly has something to offer that others don't, she just says her success is due to misleading actions.
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Post by ahrield on Jul 29, 2013 14:45:43 GMT -6
INSTANT MBA: Know How To Make Your Company Appear More Successful Than It Is
If someone feels really passionate about something of course they are going to give it as much hype as possible. I believe it is a smart idea to make your company seem as successful as possible. Nobody spending their hard earned money want to try out a business that is inexperienced, I believe that this is the best way to get people to give your business the attention it deserves.
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Post by heatherlaurent on Oct 30, 2013 11:51:32 GMT -6
INSTANT MBA: Know How To Make Your Company Appear More Successful Than It Is
Even the most successful companies, when they were first starting out made themselves appear more successful than what they were. Steve Jobs of Apple were putting together computers in his garage by hand and only had a few employees was put in Time magazine and was titled the "Director of Marketing". At the time, Apple was just trying to get off the ground with its personal computers and trying to convince people that it was the future of computers. It is always important to make your company appear more successful because people will feel more confident about your company. It will have a better reputation and make people feel more comfortable about your brand and give you the competitive edge.
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Post by stephaniemeyer on Nov 3, 2013 19:52:13 GMT -6
INSTANT MBA: Know How To Make Your Company Appear More Successful Than It Is
I find Corcoran's article almost comical. It's amazing at how her media blitz resulted in her company's instant success and without the credentials she claimed to have. In a sense, she was misleading the public but succeeded in living up to her predictions. I've heard the saying that if you believe it, you can achieve it. I'm guessing that this was exactly what she did. I, however, would be afraid of taking this risk if, for no other reason, I'd be worried about lawsuits from someone claiming I was misleading them.
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Post by brentgruber on Nov 5, 2013 11:54:06 GMT -6
This link really explains the importance of knowing how to sell yourself. It is important that people are apparent of the strengths that you offer, while they are completely oblivious to the weaknesses that may thwart you. You need to know when to exagerate your abilities and know when not to bluff. These are all important when conducting business and trying to get your name out there for everyone. The more people know abou the work you do and how successful you can be the more likely they are to want to conduct business with you in the future.
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Post by lana.guay on Nov 7, 2013 19:30:10 GMT -6
I think a lot of people believe what they see. When someone sees a news article about a person, or business doing something great, most people will believe it, whether it was exaggerated or not. When you tell yourself you are successful and keep a positive mindset about the future, that success could indeed come to you. Projecting success to others can be like setting a goal for your company to be like that in the future.
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Post by w0384905 on Nov 8, 2013 12:31:59 GMT -6
INSTANT MBA: Know How To Make Your Company Appear More Successful Than It Is
You have to know how to make your company look like it's more successful then it is. You have to know how to look professional and keep your business professional. There is no need to just be sloppy and take your work for granted. Be professional and make your company look like it's at the top of its field. If you do this people will believe that you are professional and you are very successful. Put in the time and work that is need to appear successful and you will succeed.
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Post by chrmichall on Nov 12, 2013 12:29:36 GMT -6
Instant MBA: Know How To Make Your Company Look More Successful Than It Really Is
This link talks about how to get your company’s name out there. It focuses on how important it is to be outspoken in your profession. When running a business getting your name out there is an important thing to do and the more people see you doing that the more familiar you will become to them. Barbara has paid attention to trends amongst other things to be known as a specialist. This is a very important attribute when wanting to get ahead.
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Post by bneedham on Nov 16, 2013 16:00:33 GMT -6
INSTANT MBA: Know How To Make Your Company Appear More Successful Than It Is
I agree with this article. I am currently trying to master this ability, but I feel that some people take it too far. I always try to be involved in the community and donate to local causes so that people see that the company is doing well enough to help out the community and make them want to do business with us. I believe some people try to make failures look better than they are. I don't think people should try to make unsuccessful businesses appear to be so when they are not. I do however feel that to be better you have to start by giving off the impression that you are better and strive to fill the reputation.
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Post by ernestmajoue on Nov 18, 2013 13:25:16 GMT -6
This is a great approach to some types of businesses but not all businesses can handle this. Getting your name out there is key and good publicity always helps. Being persistent helped Corcoran with achieving the goal she set out to accomplish. Just remember to be honest with yourself and your potential and existing customer on what you and your company represent.
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Post by trey on Nov 21, 2013 13:52:24 GMT -6
INSTANT MBA: Know How To Make Your Company Appear More Successful Than It Is
The old saying "Fake it until you make it" applies to this article. Having confidence in your company or whatever it is that you are marketing can give it an edge above others. If Concoran was a weak, timid person her firm would have never grown to the height of what it is today and her employees would not be where they are today.
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Post by zekesonnier on Nov 21, 2013 15:02:30 GMT -6
INSTANT MBA: Know How To Make Your Company Appear More Successful Than It Is
Making your company appear bigger than what it is sets an expectation in the consumer's mind. This is another way of creating goals to reach. Barbara took a big step by featuring her company in New Your Times Magazine and it paid off in the long run. I think this is a good thing to do as long as the company can meet consumers expectations and not appear as a bluff.
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