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Post by chelsearickett on Feb 21, 2014 1:17:08 GMT -6
This is a great video that truly tells us that people don't always know how to express what they want, but they know what they like. The coffee example is very true. Although they might express they want it a certain way, they're just going to craft it to how they want by adding more sugar, milk, etc. This tells us that they don't want it dark or strong, but to them it sounds better than weak and watered down. Same with the spaghetti sauce and mustard examples. We know what we like, but we know that we also like choices, options to choose from, to help us be able to select what we want. Research is so important in discovering recipes or any type of product. The first place to look is to the consumer. It might seem strange to have people try out 40 different flavors of Diet Pepsi, but a small degree of too little or too much aspartame can be the death of a product. The customer is always right, after all.
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Post by dnewson on Feb 21, 2014 19:55:20 GMT -6
Very good discussion on how consumers choose their products, it is not so much on taste and satisfaction but it is in fact the impression that it makes on the consumer. We are impressed by labels and cost of items which makes us think that an item is a better product because of the way it looks. Which as he pointed out is not always true, it's just our perception.
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Post by jsherman on Feb 23, 2014 10:49:59 GMT -6
I never knew it was so much that went into creating the perfect sauce or soda. The fact that his friend was so passionate to create the perfect one is interesting as well. He was basically showing how passionate his friend was about what he does and explaining it to your average person, because I definitely have never heard of his major. This is where passion and happiness meet determination. I would share this video with someone who is passionate about what they do as well.
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Post by halearnold on Feb 23, 2014 18:35:54 GMT -6
This is so very true ~ sometimes we don't know how to say what we want. Every single example in the video makes perfect sense. "Turn you back on what you think you like now..." there are only different kinds... it's not just good or bad it's different for each of us. If we don't know better, then we don't know any better. So often times it's not just asking the right question it's really trying the options out to see what you want. Sometimes what we think in offering just "one way" we miss one third of the market. This was very informative and sensible. It embraces "it depends". The element of human relativity. Something complicated broken down to "spaghetti sauce". I like it.
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Post by jessweaver on Feb 23, 2014 18:53:22 GMT -6
This video was actually very interesting. As Americans, we often complain about having too many options, but then again if there were not enough choices, we would be mad. Ultimately, I believe that we cannot be pleased, with too many or too little choices. Companies are now taking a proactive measure to find out what the consumers want. There are countless surveys being put out there that companies encourage their customers to complete. They are always looking to better their products, but more importantly to please their customers. Howard did something really simple: he asked the customers what they wanted. For some reasons, companies did not do this before. Maybe next time everyone should think twice before they just throw the survey away, and actually take the time to complete it; it could ultimately lead up to an improvement in a product, or even a completely new product.
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Post by godwesso on Feb 24, 2014 1:36:34 GMT -6
The presenter talks about how research is very important to business strategy, and how it is important to comprehend the needs of customers. Importance of horizontal segmentation and I see this form of strategy used by companies today to tap into various segments of the market. The story showed me how food makers embraced the idea of considering people's different tastes based on individual areas, people and nations. Instead of focusing on universal principles when it comes to food. I honestly didn't know how companies came up with the idea of making different food alternatives for various segments. This idea to me, seems like a basic business concept that has been adopted by a lot of Corporations today.
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Post by allisonschex on Feb 24, 2014 7:54:07 GMT -6
I really enjoyed the way Malcolm Gladwell spoke in this video. He took a concept that wouldn't seem interesting and made it have more personal facts to keep the audiences attention. In today's world we have so many different options, and we also have people that enjoy different things so it works. Whenever a company listens to what their customers want they are bound to make a successful product. A company that does this very well is lays potato chips, they sometimes have the "create our next flavor" and people send in their ideas. Whatever flavor gets the most votes and sounds appealing to the company is made and the person who originally thought of the idea wins a large amount of money. This is a great way to interact with customers and helps the company make a successful product by knowing what their customers want.
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Post by Rosie on Feb 24, 2014 13:50:16 GMT -6
I really enjoy these types of videos, they always keep my attention and help me understand in a fun and interesting way. Everyone has their individual likes and preferences, therefore there is no one product that is "perfect', or caters to everyones needs or wants. This concept is made clear in this video, by describing that it is better to have various types of the same product, that way your brand is the first choice for various consumers.
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Post by melanconcaitlin on Feb 25, 2014 11:47:39 GMT -6
I was interested in this video from the beginning due to the fact Malcolm Gladwell is the author of my book for the book report. This video points out that people don't actually speak their true feelings on given topics. People when asked a question about a topic will go with the majority point of view of that topic. Gladwell says, "the way to make people happy is to make things more expensive and give them something to aspire to", this quote is true in so many occasions. People like the persona of something, things that make them feel better about themselves,and more important in life. Howard, the innovator of spaghetti sauce, states that items are on a horizontal plane, don't exist in a hierarchical system, and that there is no such thing as the platonic dish. All three of these statements claim that people are stannic and not changing. I believe choice and change can result in happiness for an individual.
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Post by jimmykotter on Feb 25, 2014 13:08:36 GMT -6
happyness doesnt really come from being focused on being happy, it really just comes from living a full life. many times we try to give ourselves some form of a quick fix but think happiness is an overall summing up of the quality of yourself. here this man was credited for the redevelopment of spaghetti sauce. this may not be much for most people i mean it is just a plate of spaghetti to the general public. but to that man it has probably brought him a lot of happiness because he will receive recognition for his work.
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Post by gkboone on Feb 26, 2014 20:05:16 GMT -6
This video taught me a lot. I think it's very interesting how the research was done to improve Prego spaghetti sauce. Instead of asking what the consumer wanted, he gave samples and collected data to come up with a way to determine exactly what the consumer wanted deep down inside. He is very right in the fact that we as people don't always know what we want or need in a product. Someone that's really good in marketing can help the customer see that they need a product. Most of the time when shopping, I never really know that I want something until I see it. He gave great insight on food research and also ways someone with a marketing career can approach introducing a product to the public. I took a lot from this video and hope to use some of his ideas in real life.
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Deleted
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Post by Deleted on Feb 27, 2014 12:32:33 GMT -6
Malcom Gladwell changed the food industry for the better. He found a way outside of normal thinking to find people's preferences. Finding out what people want is a true talent. It takes more intelligence than most of us possess. In the food industry, we constantly take what we think is good and force it upon other people. What we should really do is just make a variety and let people tell us what they want.
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klayne
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Post by klayne on Mar 4, 2014 22:20:33 GMT -6
This is a great video to keep in mind if I were ever to become an entrepreneur because it teaches a lot of great lessons. I can take the knowledge that I do not have to invent a completely new product, but maybe just an improved version of an existing one. Also, I found it interesting the way the scientist conducted his research. When put on the spot people may tend to lie when questioned, but having them rate products could lead to a more honest answer. The consumers might not know exactly what they want, but you can show them a selection of possibilities. Maybe one strategy for my personal business would target a market that has been forgotten, that their needs are not being met. Like he said there is not just one right product or answer for everyone, but multiple for each different style.
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Post by bleblanc on Mar 8, 2014 14:25:04 GMT -6
The video was really long, but very informative. The idea of grouping people into different categories is interesting. Instead of asking people what they like, companies are creating product lines and providing a larger variety. This larger variety allows people to find a product that they enjoy and that they will keep buying. Previously, consumers may not buy that brand, because they did not like how it tasted. A line of different products will draw in more customers to that company and brand. Howard's approach to research has definitely changed the way that the food industry develops products.
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Post by jprend on Mar 10, 2014 19:39:17 GMT -6
I would say that everyone has experience with this. We all want the more expensive thing cause in our mind it is superior. But this is not true in many cases just cause something is more expensive does not mean it is better. We all have our own preferences but we do not know it. The grocery is a great example of many different items and many different prices. It is very hard sometimes to choose an item such as spaghetti sauce, at winn dixie there are over 40 different types on the shelves. We should take the time to answer surveys when they are given, we complain too much as it is. Maybe these will help us out, we are humans we cannot be pleased.
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