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Post by Jessica Aucoin on Feb 11, 2014 0:04:48 GMT -6
I was procrastinating on watching this video because it was so long but I really enjoyed the message. It seems like everyone is striving to be someone better than they are now. Food companies took that to heart and decided that there’s only one way for you to be perfect: eating what they deemed as the best way to enjoy their product. However, that’s not true. I really agree with what he said about all the spaghetti sauces being on a horizontal plane. It’s true that one is not better than the other. What’s important is what you, as a consumer, think is the best. It’s a simple idea but a powerful one that companies should keep in mind when creating new variations of their products. I can’t even think of any type of food that doesn’t have some sort of variation. Again, this was a great video!
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Post by jessicaratelle on Feb 11, 2014 15:01:39 GMT -6
I think this video is interesting. Howard reinvented something that is used daily around the world. It takes someone like him to put the time into research and really have a want to make a difference! His interest in measuring took him far. With the Pepsi experiment, he noticed the bell curve which is something that became very important.
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Post by csimo123 on Feb 11, 2014 17:19:06 GMT -6
WOW! I loved this video. I wish i could meet Howard, because it sounds to me that he knew what customers wanted and how a company should look at them. The ending of the video sums up that respect to diversity and understanding is the key to happiness. I think that is a very deep thought. Most people just see surface but if you ask yourself the difficult questions and keep wondering then you will get somewhere and really understand the customers just like Howard.
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Post by brettstirling on Feb 11, 2014 22:51:04 GMT -6
I love this video. Numbers, analytics, non-traditional thinking; the stuff of science and success. Howard, the nontraditional man changed the food industry just by thinking "why provide one good product to everyone?" He saw the value in using taste tests and compiling information into groups so that he could broaden product lines. Too bad it took him many years before others saw the value in this. These days this common, in fact prior to this video I never considered that variations of products never existed. So Howard made us realize that people don't really know what they want. Companies need to figure out what they want or need and then capitalize off of that. Howard then made people realize that just because a food product was new, it didn't mean it was going to be special and it shouldn't be more expensive. as a college student I can relate that very well. He also knew there was no one way to please everyone, no "general relativity" of food. The last thing Howard instilled int he food industry was to embrace human diversity. All of this blends together into a perfect match for the majority of all consumers and embraces the fact that there can be no one way to satisfy every customer. Excellent video that I would share to anyone interested.
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Post by pellirf22 on Feb 11, 2014 23:40:28 GMT -6
TITLE- Malcolm Gladwell: Choice, happiness and spaghetti sauce
This video was very catchy. I like how well he describes happiness from a customer standpoint. Diversity matters to today’s society more than ever and people want thing exactly how they like because that’s what makes them happy. There are so many choices in nearly ever market that everyone can get exactly what they want so as a business no matter what industry u are ultimately in the business of making people happy. As managers we must find what it is that makes our customer happy for our product to truly succeed.
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Post by codylejeune on Feb 12, 2014 11:51:21 GMT -6
I like the way this speaker communicates with his audience. It makes watching talks like these more interesting. Also, this talk was interesting, because of the way he breaks down complex business topics and explains it in an easier way to his audience!
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Post by bmcgarry13 on Feb 12, 2014 15:56:35 GMT -6
Malcolm Gladwell's advice is vital for any business- big or small. There are two main points I took away from the video. First, it is crucial to expand existing brands and product lines. Second, the best way to effectively expand them is by working with customers directly. By engaging them on a personal level, a company can gain valuable information and insight into what the customers really want. Howard did this by having several upon several of taste tests! The tests were far superior to traditional means of collecting data because they created stimulation and greater response. This video shows the benefits of thinking outside of the box to get positive results!
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Post by amandayoung3231 on Feb 12, 2014 21:34:18 GMT -6
This is very right. People do not know what they want until it is introduced to them. You cannot miss what you do not have. There is not always one way to do something you should always consider other ways to do things.
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Post by darnette on Feb 13, 2014 1:17:28 GMT -6
Interesting. Consumers are picky and not everyone is the same. Most companies create a product with a wide variety. You cannot pinpoint the perfect product just by grabbing random people to test that one product. Giving options and variety makes more people happy and gives them a choice to choose.
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Post by shennellw on Feb 13, 2014 16:07:09 GMT -6
I thought this video was very interesting. Advertising and IMC is my concentration so I really thought his points were interesting. Consumers buy what they want. Advertisers are not ignorant. Marketing research and segmentation processes are in place for a reason. Advertisers purposely target who they want. Some consumers already in the market and some that get attracted to the market. He did an awesome job explaining these concepts.
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Post by nataliedodds on Feb 17, 2014 11:02:26 GMT -6
I really enjoyed watching this video! Howard is a very well-rounded individual with several good ideas and points. I have always had trouble making decisions, but usually don't want anyone making them for me. Howard took a simple approach that really worked. Allowing people to choose what they want is the best way to find out what they are really interested in!
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Post by meganlynch on Feb 17, 2014 22:41:05 GMT -6
This gives a great lesson in marketing segmentation and personalization. Everyone wants something different, so making a one product for all is impossible. Companies need to have variations to offer customers. Having multiple options to choose from will increase the chances of a product sold. This video made me think of the new focus on personalization. The new iPhone, and other new phones have almost any color case you can want. There are some phones that the cases and buttons can be different colors. This is the same with Dell computers. When consumers can get exactly what they want, they are going to purchase. Discovering even just a minor untapped customer preference, can make the biggest difference in sales. Very great lesson from this video.
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Post by susiekaz on Feb 19, 2014 18:00:06 GMT -6
Wow, what a funny yet very informational video! The doctor that the speaker of the video was talking about is a true critical thinker. I think it's awesome that he came up with a group of fundamental concepts about the food industry just from realizing there was not a one, perfect recipe for a product/ I think this also ties directly into a service as well. I hope when I graduate and move into my career I will also be a critical thinker and innovator of new ideas like him.
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Post by shantel on Feb 20, 2014 17:51:07 GMT -6
Overall I enjoyed the video. The message correlated very well the its delivery. I must say overall it left room for different interpretations. What I got from the video is there are different ways to look at things. Also you enjoying what you do will make solving problems easier. Everyone one should ultimately be able to be happy and enjoy what they do for a living.
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Post by stephaniesmith on Feb 20, 2014 22:39:02 GMT -6
That was a well illustrated speech. The speaker had a message about how people don't know what they want. It is true. That's why marketing and advertising work so well and why people make the choices that they do. It's because they do what they are told by the company who can afford to make a commercial about it or a poster. Even if you want someone to think independently, they only do it because they were told to. And even then, choices can't be as true as when someone else influenced their decisions. What a beautiful world we have. To embrace diversity that only succeeds at making us so uniform.
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