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Post by David Wyld on Nov 22, 2013 10:48:48 GMT -6
Students, Please view and comment on this link of the day - yes, for your education, but also for the points, of course! Watch the video below: TITLE - Malcolm Gladwell: Choice, happiness and spaghetti sauce Then, post a comment in reply to this discussion thread. Again, what to post? Here are some ideas: + What did you take away from the video? + How does the video relate in some way to your past experience (work, as a consumer, family, school, etc.)? + How might you use these ideas in your own career? Good luck! David
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Post by sunnigrabert on Dec 8, 2013 19:40:53 GMT -6
This video was very interesting! I found that it made perfect sense. While consumers are easily tricked into buying things that are advertised as fancier, even when they aren't, when given choices, we are able to find what we prefer even if we didn't know that we had a preference beforehand. I have heard people complain about too many choices at the grocery store before, but I think that there would be complainers either way. I love Howard's sayings.
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Post by abramt110 on Dec 10, 2013 7:47:43 GMT -6
This video was very interesting! I found that it made perfect sense. While consumers are easily tricked into buying things that are advertised as fancier, even when they aren't, when given choices, we are able to find what we prefer even if we didn't know that we had a preference beforehand. I have heard people complain about too many choices at the grocery store before, but I think that there would be complainers either way. I love Howard's sayings.
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Post by bethanyhunt on Dec 10, 2013 17:38:18 GMT -6
I like the way this speaker talks to his audience. He speaks in a way that makes it easier for the audience to understand and remember. There isn't that business lingo that can sometimes be boring and make the person listening restless.
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Post by rjmonico on Jan 29, 2014 22:51:45 GMT -6
I would definitely share this video with colleagues and friends. Thank you Dr. Wyld! Definitely a little longer video than I have been use to watching but very interesting and informative. it is really amazing of how one man on the concept of variability and the issue of spaghetti sauce really really changed how people liked their Italian red sauce. I really am amazed how men like Howard became Pillars in their own rite. I hope to one day be enlightening enough and innovative to create or assemble something that is really of importance in my lifetime. Looking forward to making a difference as did Howard
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Post by wwerner on Feb 4, 2014 11:46:58 GMT -6
You can see why this man is who he is in this video. He is able to breakdown concepts that seem foreign to some people and explain them so simply that anyone can understand. We are shown ads everywhere in our day to days lives. Even on this website their is an ad at the top of the screen. And the ad company does a great job in marketing to whom they want to sell their product too. Even if their product is not all it's cracked up to be. When we the consumers are offered a variety of products we will slowly see that we have preferences over certain brands that we didn't know we had. I would share this video with others.
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Post by kati3 on Feb 6, 2014 15:45:33 GMT -6
The food industry should be thinking about what makes the consumers happy. I think this video is awesome! After all of the studies the sauce companies did they never got that people wanted chunky tomato sauce, then this guy comes in and does tests and finds that 1/3 of Americans actually want chunky pasta sauce. How simple of a concept is it to just give people options to let them decide what they really want. Everyone complains that there are too many choices in life but imagine if we didn't have any or think of the choices we have yet to be presented with. Its astounding.
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Post by brittanycompton on Feb 6, 2014 23:36:14 GMT -6
i think that this video was interesting. People are given many choices when it comes to products. Analyzing the data under certain conditions you realize that everyone likes different things. Its great that companies have begun to realize that variety in products give people more then one choice but the best will always stand out beyond the rest. I know it can be difficult to decide with so many choices but your making the consumer happy and by asking them you will find out! I do thins with my client at the salon. I ask them to tell me what they want or show me a picture of what they want and I do my best to deliver.
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Post by racheleperes on Feb 7, 2014 16:21:42 GMT -6
I thought that the video was interesting, long but interesting. He took basic business and data concepts and broke them down to the point where they are easier to understand. In today's shopping world, people are given many options of the same product or service. Analyzing the data will help you realize why a certain person may choose one product over the other; and the average percentage of how many people will purchase that option of the product or service.
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Post by kelseywatson on Feb 7, 2014 16:29:45 GMT -6
I found the video very informing. It basically was about a guy named Howard who invented spaghetti sauce. The video says that he worked for a bunch of companies traveling and doing research on each experiment. He had to figure out which one worked best for each company and use it to make the company better. He just had to utilize ways to make people happy with his product.
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Post by ken9390 on Feb 9, 2014 13:04:29 GMT -6
The most important thing that I take away from this video is that the study of variability can be easily applied to management. In management it might be easy to try and generalize what makes your employees happy, when in fact, each one of your employees are different people and respond/react to different types of management styles. As a manager, it is our job to effectively lead and manage the different types of personalities that are within your organization.
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Post by mwinner123 on Feb 9, 2014 14:53:44 GMT -6
I always enjoy watching these videos because of their humor and practicality. We are creatures of habit but also different in many aspects of personality and lives. Therefore, in a business, it is critical that we embrace the idea of variability among each of our customers and employees. Sometimes, a company can become very rigid and become obsessed with only making one, universal product. Sure, that product may make 75% of the world happy, but are they truly happy? If we accept mediocrity in how we deliver our products and services, we will always reap average results. However, when we go that extra mile, listen to our customers, and try and create a diversity of products that appeals to many different customer bases, we will be very successful. It's not always about having the "fancier" package; but rather, it is always about making the customers truly happy and appealing to their needs and wants to the highest standard that we can accomplish.
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Post by asanchez on Feb 9, 2014 18:13:15 GMT -6
It's quite interesting to consider grouping people into categories instead of just asking them to decide which item they like out of a list of items. Companies that develop product lines instead of just one product have a larger chance of being able to service a large portion of the market. If companies choose not to vary their product lines can never reach their full potential because no product can serve all people. Even McDonlads varies their menus in their international markets to better serve the needs of the people in those areas.
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Post by lmoore on Feb 10, 2014 17:21:56 GMT -6
This was a really good video. Companies have learned over the years that it is as simple as asking a question to consumers to figure out what they really want from a product. Howard is partly responsible for changing how the food industry thinks about making consumer happy. By asking consumers what they want and then providing that product it makes them happy and willing to continue to buy that product. Even if there are a dozen choices they can find one that makes them happy.
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Post by katelynjones on Feb 10, 2014 20:51:57 GMT -6
Howard really took a different approach to research. Having all the different variables for consumers to try is a great way to get a perspective on what your making. Who knew there were that many kinds of spaghetti sauce!!
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