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Post by gkboone on Feb 26, 2014 20:13:15 GMT -6
This video shows how apple came to be perceived as the innovator in current technology. Her first point was, "let others do the dirty work". She then goes to explain how apple started selling it's iPod after the first mp3 actually came out. The reason why apple was more successful is because they had better advertising campaigns, not because the product was any better. Then she says, "let the dust settle". Two big smart phones came out before the iPhone. Apple was able to learn from the mistakes those companies made and then go into the market at prime time. Her third point was, "when all else fails, buy it". Apple wasn't the first company to invent finger touch technology, they bought the idea from another company. Innovation isn't always about being first or best, sometimes its just about perception. I have always viewed apple as the top company in innovation. Now, I have come to understand that apple really isn't the top at innovation, but rather just the best at brand positioning.
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Deleted
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Post by Deleted on Feb 27, 2014 12:33:10 GMT -6
Innovation in larger companies is a harder concept to grasp. While most people will view Apple as a thief after viewing this information, a true business professional would understand. In the business world, anything is game. And since Apple bought the rights to the information, they are allowed to take credit for their invention. They are the company that made it public and known.
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Post by danielhutton on Feb 27, 2014 15:07:23 GMT -6
This video was interesting. It seems obvious, but when trying a new product, companies usually have a lot of info and insight on just how their product might perform or be accepted.
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Post by stephaniesmith on Mar 4, 2014 19:42:55 GMT -6
I love hearing about how Apple innovates and how the company came to be the greatest technology company ever. I am a firm believer in the strength of perception. The way we perceive instances hugely impact our decisions and thoughts.
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klayne
Junior Member
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Post by klayne on Mar 4, 2014 22:31:36 GMT -6
I did not realize before how Apple innovated, so I found this video intriguing. While at first I thought man Apple sure is taking the easy road on the creations of their products, but then I realized these methods of strategy actually work. Letting others handle the ground work, so they can focus on the later stages of the products puts them ahead of other companies giving them a competitive advantage. Also, allowing other similar product to surface first gives them an idea of what the market is like. If all else fails, then just buy the technology. This will be important to keep in mind because there is more than the obvious answer when trying to better yourself or your company. Look for more attainable alternatives, and you might just be better in the long run.
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Post by karenwag on Mar 7, 2014 15:07:38 GMT -6
It is obvious that Apple's business strategies are great. They set the bar and are doing something right. They are a great example of how a successful business should do things. Not to mention their impeccable timing. So it is wise to follow their example to help make any business successful. Really, their strategy is quite simple. They take their competitors ideas and make improvements. They also wait until there is a high demand for what they put out. So that is a really smart strategy.
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Post by bleblanc on Mar 8, 2014 14:36:41 GMT -6
Before watching this video, I had no idea about some of the precursors of Apple's products. I guess it really is about perception. Apple seems to be be a master of timing when it comes to releasing their products. By staying on top of the market, Apple has created almost a cult like following. Apple now has the dominance in the market that they are successful and can convince people to buy a new product every year. It makes you wonder though, how innovative is Apple if they are building off of the technology of other companies?
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Post by jprend on Mar 10, 2014 20:02:51 GMT -6
So basically in this video we learn that apple innovates by just waiting for others to do all the work and then they come in with the perfect product. They have made things that others made better and more popular. They promote their product everywhere and know when to come out with a product. I cannot really relate to this, but it is a god way for any business to approach innovation.
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Post by asmith422 on Mar 10, 2014 20:42:09 GMT -6
This is just another example of innovation and learning from those around you. Apple became so successful because they took someone else's idea and made it better. True other companies came up with the technology first, but there is a reason Apple has sold it better. They listen to the consumer. They have focused more on their look and appeal of their products rather than spending all that time trying to come up with ways to make it more advanced right away.
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Post by patrickschwaner on Mar 11, 2014 10:09:00 GMT -6
Apple certainly has proven that the greatest innovations are not always first or best. Apple has had a smart business strategy of learning from their competitor's mistakes and improving upon what they have done. The company has been on fire for the last 15 years or so, but they are not invincible. I will be interested to see if they can keep up their hot streak of success in the future.
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Post by arenee1370 on Mar 14, 2014 11:07:06 GMT -6
This video really opened my eyes to how "innovative" Apple really is or isn't. The last line of the video talked about perception and that is exactly all Apple's innovation is. They do not come up with brand new idea. They more so tweak, modify, and use strategic planning when coming out with their new products. Although a lot of their items are great their innovation is lacking.
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Post by kaitlyncampbell on Mar 27, 2014 14:26:21 GMT -6
Building on the ideas of others is what has brought Apple to where they are today. Someone came up with a great idea and Apple found ways to improve on it and mass produce it. Not saying that they haven't come up with anything on their own, because they have but it just goes to show that you have to do everything to the best of your abilities because someone can come up behind you and do it better. Apple is a leader in innovation and is constantly proving to us that more can be accomplished.
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Post by robertnicholson on Mar 31, 2014 21:02:44 GMT -6
Steve jobs is an overpraised ass who never made anything in his life. Of course he is a marketing genius. The tech is overrated though and they do a great job in keeping people thinking its not.
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Post by cfrederic on Apr 6, 2014 22:47:32 GMT -6
I liked this video. I think Apple is smart to "piggy back" so to speak on other technology and businesses. They don't have the risk of being the first, but with updated models and innovation they become the best.
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Post by briandavis1 on Apr 9, 2014 11:57:56 GMT -6
IM not a big fan of Apple. I always thought they would take ideas and change a few things to make them better. They make nice products but they usually wait to release things after the innovation came forward. Many Apple products are just new versions on old products. And since Steve Jobs is no longer there i think they are on the way out
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