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Post by mwinner123 on Feb 9, 2014 15:00:12 GMT -6
The way that Apple has differentiated itself within the market is by taking things that other companies do and simply perfecting them. However, once again, you can run into matters of opinion on this issue. In my opinion, my Macbook Pro is much more superior to any PC product that I can buy because it works, never fails, and never really needs maintenance. On the flip side, a PC fan boy may make the complete opposite statement. Apple has a way of taking a product, perfecting it, and making it simple to use. The place where I don't agree with this video is the iPhone release. Sure, there were touch screen phones or blackberry phones that had email, but there was nothing even remotely close to that of the iPhone and its capabilities. Regardless of opinion, the iPhone revolutionized the mobile market and has then been used as a platform for companies like Samsung to use as their product development. Along with the iPhone is the new Mac Pro. Apple may sometimes use the ideas of other companies to perfect their products, but this does not mean that they are always one step behind every company in innovation. More often than not, Apple is used as the standard in developing new products and ideas. Take a product, perfect it, and make it simple to use. This strategy will appeal to many markets and be very successful.
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Post by asanchez on Feb 9, 2014 18:19:15 GMT -6
As an Apple fanboy, I completely love this video. Apple finds a way to take ideas other people have, make them better, and produce them in a way that makes everyone else look cheap. Plenty of people compare the surface to the iPad, but you'd never catch me using one of those things. I remember when I bought my first Apple laptop and opened the box. There was no extra software, nothing on the computer I didn't need, it was very standard and had everything I needed. Apple's innovative way of taking ideas and making them infinitely better will always make them the leader in my opinion.
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Post by xingboma on Feb 10, 2014 0:33:08 GMT -6
Wow, the video was a shock for me, I did not know that Apple didn’t invent all those things. It makes me admire Steve Jobs even more now, because he was the one who made all the decisions with his vision that no one else had. Perception is another way of saying vision. Having the vision of foreseeing things that nobody else can is what takes to make your business phenomenal.
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Post by halearnold on Feb 10, 2014 14:55:59 GMT -6
This video reinforces my thoughts another one we had watched discussing innovation etc. Apple has done well with many of the things they touched on here and I am sure they will be around for some time to come. The business practices have both helped and hurt them. I was formally a longtime Apple user and recently switched to Samsung. The reasons were motivated personally, politically and for my business. The focus of this video was not "Apple" but their strategy and their strategy is very sound.
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Post by katelynjones on Feb 10, 2014 20:57:24 GMT -6
Apple approached business the right way in my opinion. They saw how products worked with consumers and how they respond and the failures they bring. Then they make their own product with all the response they get back. Spending more time and money on advertising is a smart move. If you don't advertise your product, how will people know what you can do.
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Post by Jessica Aucoin on Feb 11, 2014 0:29:27 GMT -6
I’ve always seen apple as one of the leading innovators of the modern world. I knew that they didn’t invent the first MP3 player but I had no idea about the iPhone and the iPad not being the first of their kind on the market. I can’t say that I’m surprised though. I’ve honestly always seen Apple as a perfectionist. Yes they had cellphones before 2007 but I saw Apple take that product and say we can make that better. Even though it wasn’t the first “smartphone”, it was still perceived as the best of its kind. I feel that Apple had all the right business moves at all the right times and that is what makes Apple truly innovative.
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Post by jessicaratelle on Feb 11, 2014 15:04:59 GMT -6
I agree that it is all about perspective. My outlook on Apple has always been that they are the ones with the exciting new products! Other than people looking for information like this to find out who invented what first, to everyone else it seems that Apple has done it. They have released what customers love. If that is all we know, then Apple has continuously impressed their customers with the newest and best items which keeps customer retention and innovation, making Apple the successful company they are today.
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Post by lmoore on Feb 11, 2014 16:06:57 GMT -6
Apple seems like they are the ones with the latest and greatest but they let others do the dirty work for them. After they see what other companies come up with, they create one that’s even better. They also buy other companies and improve those products as well. These innovations are what made them who they are today
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Post by csimo123 on Feb 11, 2014 17:24:05 GMT -6
Interesting i never knew that apple fed off of other companies ideas. This video makes me think of the saying "Good things come to people who wait" this is exactly what apple did they waited and now they are one of the world's best companies. Even though they used other people ideas and bought one company i like how they adapted it for apple and the people who use it.
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Post by brettstirling on Feb 11, 2014 22:02:26 GMT -6
I like this video because it's bringing to light some factors that lead up to successful innovation. Sometimes, hard work isn't the only thing that pays off. The first talking point, "letting others do the dirty work," shows that letting other companies take the heat and focusing on your goals will help you slip ahead in competition. The second point is similar except you let other companies come up with the technology or ideas and then you refine them so you can beat the competition. And lastly, you buy the company or rights to produce a certain product so that you can incorporate the concept into a product that overtakes the market. These are very effective as it uses circumstance and perspective to come out on top and appear as innovators.
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Post by codylejeune on Feb 12, 2014 11:56:56 GMT -6
This video describes how patience can make one successful. With Apple waiting before coming out with their products after everyone else, they were able to perfect what the people wanted in a phone. Also, Apple was just smarter by spending money on things such as advertisements and patents, and that alone made Apple more successful in the long run!
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Post by bmcgarry13 on Feb 12, 2014 16:28:14 GMT -6
Plenty of companies follow these three approaches, it just so happens that apple is very talented at executing them. By buying or acquiring rights, technologies, and companies Apple is gaining assets, lowering research and development costs, and lessening competition in the process. They should not be judged badly for any of the approaches mentioned in the video, nor should they be looked at as thieves. In their defense, most innovations and technologies tend to build off each other, at some point or another. If anything Apple is extremely intelligent because these approaches allow them to minimize risk and invest money successfully. It is a talent in itself to be able to create meaningful connections and that is exactly what Apple is good at; stringing together pre-existing markets and products to make them more interesting.
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Post by amandayoung3231 on Feb 12, 2014 21:41:03 GMT -6
A lot of apples ideas or products come from a spin off of other companies ideas. Apple just knows when to enter the market with it and how to advertise. They do have pretty good products but advertising really makes the difference in product recognition. If people are aware of your product then they are more willing to buy it just because they have heard of it, over something they have never heard of before. Even though it could potentially be a better product.
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Post by shennellw on Feb 13, 2014 16:12:37 GMT -6
Apple is a very smart company. Looking for research already done to help cut costs down was very efficient. Also, Apple would wait for other companies to enter the market. This way Apple wouldn't necessarily be the "first-to-market". And lastly, purchasing items that have failed, innovating them, and selling them was a way to gain major profits. The work was already there they just made it more user friendly. Apple is an awesome go to company when it comes to there strategies in business.
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Post by sdoescher on Feb 16, 2014 12:47:21 GMT -6
This video contained information I had never heard before. Rather than create, Apple simply kept an eye out for good ideas and made a consumer friendly version of the selected product. I took away that keeping an eye out for new concepts and capitalizing on them is just as important than having the ideas in the first place. This is definitely something managers could learn from and save money by utilizing the three steps mentioned above.
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