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Post by katelynjones on Jan 28, 2014 17:42:43 GMT -6
If I were a CEO and all I heard was there is nothing wrong with it, I would not be happy. I would rather hear something that set apart that certain store from another competitor. Making your business different and exceptional takes work. From top to bottom, everyone needs to be on the same page. I can tell you the last time I went into a Burger King, I was not impressed what so ever.
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Post by susiekaz on Jan 28, 2014 17:51:27 GMT -6
This video makes perfect sense! More times than not, businesses fail because their product or service is just ordinary and not extraordinary. All too often entrepreneurs keep working and working and don't stop their ventures to question whether or not their ideas are truly special. I think this video is a great to keep in the back of our minds while we work on our social media project, especially for the students who may use them in the future.
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Post by chelsearickett on Jan 28, 2014 18:11:35 GMT -6
It is rather ironic that when you're asking for criticism and the only thing you receive is that "there was nothing wrong with it", you're left disappointed. But I understand why he felt that way. You want positive criticism. You want to be told what you're doing right or better than others. You want to feel proud of what you've created. You want to be bragged about. You want others to feel jealous. Like the title says, you want to be told you're extraordinary. Every business that is created will ultimately fail if they don't have some sort of specialty or niche that will set them apart from others, whether it's price, quality, or anything else that people hold value to.
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Post by stephaniesmith on Jan 28, 2014 18:37:01 GMT -6
I was incredibly inspired watching this video. As businesses try to differentiate themselves, they seem to move more toward the same product lines as their competition. It gets to be very ordinary. I use to be a recruiter for a consulting firm. One of the biggest things I had to offer prospective employees was a fantastic work culture where there was transparency, collaboration, and awesome company vacations once a year. But we didn't really have any differentiation from other firms. They preached how they weren't a number and in many cases, the employees weren't. Effort was put into their development and career progression. But as it is all the same, in the end, we were just numbers. A bottom line. There was no differentiation. There was no strategy to be extraordinary.
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Post by Rosie on Jan 28, 2014 19:57:02 GMT -6
No one likes boring. The worst situation in where someone can view you as boring is in the business world. Your mission is to sell a product or service, and today's society wants anything but the usual. You don't have to have glitz and glamor to be extraordinary, just a characteristic that differs you from the rest. Products like Apple have been so successful because they offered a product that differs from its competitors. As future business leaders, we all need to remain open minded and strive to create a place for ourselves that sticks out from the crowd.
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Post by gkboone on Jan 28, 2014 20:20:13 GMT -6
I currently work for a fine dining restaurant that strives to stand out from the crowd. Every night, we handwrite thank you notes to the guests we served that evening. We also try to create memorable experiences. Before, I worked at The Ritz Carlton, a company known for standing out in customer service. I intend to go into hospitality marketing when I graduate. Every single day I want to create memories for guests. I want to far exceed expectations daily. The company I work for now just received a huge award for customer service. We are the number one restaurant in our group for customer satisfaction. I am so proud to work for a company that makes a point to be exceptional. I want to live my life in an extraordinary way.
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Post by jsherman on Jan 29, 2014 12:01:37 GMT -6
In order to really succeed in your market, you need a competitive edge that no one else has. I agree with the CEO of Burger King because they have fallen off tremendously as far as them being on top in the market. I personally don't care for they're food and really think they of all fast food companies, need to step they're game up.
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Post by paigecrawford on Jan 29, 2014 14:37:47 GMT -6
Excellence. This is a term I am slowly but surely learning about throughout my life. I agree 100% with this video when they say its not good to just be "okay". I believe that in order for a company to have excellence, it must be in their DNA. The DNA of a company usually originates with the founding fathers or the owner of a company. This video is personally challenging to me because I want excellence to be in my DNA. Certainly, I will not be able to do every single thing better than the next person, but I can strive to do everything I do with everything I've got. As I get older I realize it is more important for me to have "quality vs. quantity". In other words, I may not do very many things at one time but the things that I do put my mind to, I do it with excellence. And when things are excellent, people notice. I can only hope that as I strive for excellence to become part of my DNA that is will transfer to my future career as a business leader and that excellence won't go unnoticed.
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Post by darnette on Jan 29, 2014 16:58:09 GMT -6
Businesses are competiting with others all the time. Most businesses set themselves apart from others because the are distinctive amongst others. They must set themselves apart from the crowd, otherwise they will just blend and become a "ho-hum" sort of business. Switch it up, stand out, and grab everyone's attention. In the Army, you have to go above and beyond in order to stand out. You have to get the highest score in physical fitness, be the distinguished honor graduate in training schools, and volunteer to compete in different competitions. Once that happens, you become known as "The Best Warrior" recipient, the NCO of the Quarter, and other honors that set you apart from the rest.
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Post by asanchez on Jan 29, 2014 23:43:53 GMT -6
I think this is a very interesting thought. Is your business Ho-hum? I like to consider myself very unique. My office isn't exactly a cornucopia of interesting aesthetics, but my desk and area are covered in interesting things. I like people to ask me what this is, or who is that. I hope that I can translate that into my future company. I hope that I can create a unique work space as well as a unique vision for my company.
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Post by simonebourgeois on Jan 30, 2014 11:18:42 GMT -6
Does my business "POP" or is it just "HO-HUM"? That question is a great one to ask oneself in order to evaluate if the business is ordinary or extraordinary. I am sure there are business that stay afloat being ordinary but to be truly successful (which I am sure most entrepreneurs want) their company has to have some sort of distention. For instance, there are many coffee shops but what does one coffee shop offer that makes them stand out over the others. When I enter the work force, I could even relate this to myself. What can I offer to companies over other potential candidates? As an individual I want to be successful and help a company achieve success as well by going past being ordinary to becoming extraordinary. This clip will keep me asking myself is this just "ho-hum" or does this "pop".
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Post by nataliedodds on Jan 30, 2014 14:40:59 GMT -6
For people to remember you and/or your business, a distinguishing factor has to be present. There are so many different companies and faces in the world that it is imperative to stand out in some type of way, a good way of course. Whether it is offering the public something that no one else does or having off the charts customer service, a successful business needs to get it's markets attention.
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Post by csimo123 on Jan 30, 2014 16:07:55 GMT -6
The video has my mind rolling because be a marketing major you are always thinking of how can we make it better. What can you do to distinguish ourselves from our competitors and it is going to be profitable. Ultimately how is it going to effect our bottom line.
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Post by Deleted on Jan 30, 2014 18:05:34 GMT -6
This video does not apply to me. l work at chick-fil-A, where we serve EXTRAORDINARY food to every customer that approaches our counter. We have many plans set into place that allow us to sell exceptional food to everyone. These services provided allow us to stand apart from every other fast food restaurant that proves itself worthy to be called our competitors.
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Post by melanconcaitlin on Jan 31, 2014 12:36:45 GMT -6
I find myself going to places and being unimpressed because there is not an extraordinary factor about the place of business. The golden rule of business is that "it is easier to keep a customer than it is to accumulate new ones." This rule goes hand in hand with this video because if a company is just average and nothing stands out than people will not want to return to that place of business. Spending extra expenses and hours on the service, décor, and/or the product of the business can equate to people wanting to return because they experienced something different and extraordinary. Making your business stand out amongst others is what can keep you successful in the long run.
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